Link Building

A Data-Driven Approach to Link Building

How to choose link targets, publishers and anchors using data instead of gut feel.

Link building works best when every decision is backed by data. Here's the framework we use.

1. Start with the gap

Compare referring domains for the pages that outrank you. The gap tells you how much authority you need and where.

2. Score publishers, not just metrics

Weight organic traffic trend, topical relevance and outbound link quality above domain rating alone.

3. Target pages that convert

Prioritise links to pages close to page one that drive signups or sales.

4. Plan anchors from data

Model your anchor distribution on what is natural in your niche, mostly branded and URL anchors with a measured share of keyword anchors.

5. Track outcomes

Record when each link went live and watch ranking movement for the target page over the following weeks.

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