When organic traffic changes, AI Overviews are an easy suspect. Before reacting, measure what actually happened.
Segment by intent
Split Search Console queries into informational, commercial and navigational groups. AI answers mainly affect informational queries; if commercial clicks are stable, your revenue-driving SEO is intact.
Watch impressions versus clicks
Stable impressions with falling click-through rate on informational queries suggests answers are being served in the results. Falling impressions points to ranking loss instead.
Invest in information gain
Original data, benchmarks and product-led content are more likely to be cited and clicked than summaries of what already ranks.
Strengthen entity signals
Consistent brand information, authoritative mentions and clear authorship help search systems understand and trust your brand.
Measure first, then optimise. Not every traffic dip is an AI problem.
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